Merino wool

The natural choice

Merino wool is much finer and softer than regular wool.

It is grown by Merino sheep that graze the highlands of Australia and New Zealand.

Merino wool makes for outstanding fabrics that outclass materials such as cotton or synthetics on all fronts.

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Sustainable, ethical, traceable.

We use certified and traceable wool. This ensures that the sheep are treated humanely, the environment is protected, and the farmers get a fair trade.

ZQ Merino

The wool from our shirts comes from New Zealand and is ZQ certified.

This organisation ensures that the sheep are treated humanely and are not subject to mulesing, that their environment is protected and that there is a fair trade for the farmers. In addition, ZQ enables us to trace the wool back to the farm. ZQ also supports research in finding solutions to minimise the impact of growing wool on the environment.

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Responsible Wool Standard (RWS)

Our T-shirts and sweaters are made with responsible wool.

The Responsible Wool Standard (RWS) is an independent, voluntary standard. On farms, the certification ensures that sheep and the farmers are treated with respect and provides best practices in managing and protecting the land. In addition, through the processing stages, certification ensures that wool from certified farms is correctly identified and tracked.

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ZQ merino and RWS respect the Five freedoms of animal welfare.


by providing clean water, adequate nutrition and grazing time.


by allowing the sheep
to roam freely in the open pastures of New Zealand and Australia and develop a normal pattern of behavior.


by providing access to shade and shelter, available at all times.


by providing a safe, nourishing environment and avoiding stress and pain. Therefore, mulesing - a painful skin removal from the sheep's rear, used to prevent flystrike disease – is NOT permitted on our farms.


by providing proper treatment and medicine. Our wool growers come from generations of sheep farming families and have developed a broad knowledge about sheep

All wool we use is mulesing free.

How sustainable is merino wool?

Less washing

Because of its antibacterial properties, Merino wool will not take up odour, and therefore it doesn’t need to be washed every time you wear it. And when you wash wool, you wash it at a low temperature.

84% Less Energy Use

The energy used to produce 1kg of cotton is 49MJ, but for 1kg wool, only 8MJ is used.

92% Less water use

Compared to cotton, you need 10 000 l of water to produce 1kg of cotton. On the other hand, for 1 kg of wool, you only need 800 l of water.


Merino sheep only need grazing land, compared to other fibres, which might require more fertile
soil. Thus, very often, sheep make use of land on which it is difficult to grow crops.

No microplastic pollution

Wool fibres are 100% natural. When washed, they don’t
pollute the oceans with microplastics that could threaten aquatic and human life.


Research shows that the average lifespan of wool products is about 50 % longer than those of cotton because it is a more valued and durable material.


Wool is the most recycled fibre and has been recycled for over 200 years. Our fabric mill recycles the waste material into new threads. In addition, shorter fibers are sorted and used as insulation material for jackets.


Wool is 100% biodegradable. When wool is disposed of and put into the soil, it releases essential elements such as nitrogen, sulphur, and magnesium back to the earth.


Wool grows back naturally. At least once a year, the merino sheep get a new fleece.

Wear natural, feel good.

Wear our shirts and save each year...

4000 liters

6 kg


* research done by Norway-National institute for consumer research (SIFO)

Wear more, wash less.

Did you know that 2/3 of the environmental impact of apparel occurs during consumer use?

Washing your clothes after each use is often more about habit than hygiene, and quite frankly, it's not always necessary. Our clothes just need to be aired out properly to be suitable for another wear. The antibacterial properties of merino wool contribute to this benefit.

By washing less, you will save water, energy, time, and money. And it improves the lifespan of your clothes. So, it is a win-win for you, your clothes, and the environment.

Discover all the benefits of merino wool!


premium 100% merino wool apparel black shirt
premium 100% merino wool apparel black shirt

100% performance, 100% natural