The natural choice
Merino wool is much finer and softer than regular wool.
It is grown by Merino sheep that graze the highlands of Australia and New Zealand.
Merino wool makes for outstanding fabrics that outclass materials such as cotton or synthetics on all fronts.
Sustainable, ethical, traceable.
We use certified and traceable wool. This ensures that the sheep are treated humanely, the environment is protected, and the farmers get a fair trade.
The wool from our shirts comes from New Zealand and is ZQ certified.
This organisation ensures that the sheep are treated humanely and are not subject to mulesing, that their environment is protected and that there is a fair trade for the farmers. In addition, ZQ enables us to trace the wool back to the farm. ZQ also supports research in finding solutions to minimise the impact of growing wool on the environment.Discover our shirt collection
Responsible Wool Standard (RWS)
Our T-shirts and sweaters are made with responsible wool.
The Responsible Wool Standard (RWS) is an independent, voluntary standard. On farms, the certification ensures that sheep and the farmers are treated with respect and provides best practices in managing and protecting the land. In addition, through the processing stages, certification ensures that wool from certified farms is correctly identified and tracked.Discover our T-shirt collection
ZQ merino and RWS respect the Five freedoms of animal welfare.
FREE FROM HUNGER AND THIRST
by providing clean water, adequate nutrition and grazing time.
FREE TO LIVE NATURALLY
by allowing the sheep
to roam freely in the open pastures of New Zealand and Australia and develop a normal pattern of behavior.
FREE FROM DISCOMFORT
by providing access to shade and shelter, available at all times.
FREE FROM DISTRESS
by providing a safe, nourishing environment and avoiding stress and pain. Therefore, mulesing - a painful skin removal from the sheep's rear, used to prevent flystrike disease – is NOT permitted on our farms.
FREE FROM DISEASE
by providing proper treatment and medicine. Our wool growers come from generations of sheep farming families and have developed a broad knowledge about sheep
All wool we use is mulesing free.
How sustainable is merino wool?
Wear natural, feel good.
Wear our shirts and save each year...
* research done by Norway-National institute for consumer research (SIFO)
Wear more, wash less.
Did you know that 2/3 of the environmental impact of apparel occurs during consumer use?
Washing your clothes after each use is often more about habit than hygiene, and quite frankly, it's not always necessary. Our clothes just need to be aired out properly to be suitable for another wear. The antibacterial properties of merino wool contribute to this benefit.
By washing less, you will save water, energy, time, and money. And it improves the lifespan of your clothes. So, it is a win-win for you, your clothes, and the environment.