Better life apparel
We want to make your life more comfortable by using unconventional, high performance materials in our garments. And by making them look good. Our garments can be worn from morning to night without worry. Even multiple days in a row. You can navigate city traffic, office politics and the queue at the bar - in the same sharp outfit without the need to go home and get changed.
Our prices explained.
We sell to you directly and only invest in what adds value to the product, so we can offer you the highest possible quality, for prices that are unrealistic for our big brand rivals.
Duty of care.
We take our responsibility towards the environment and our fellow humans very seriously. There are key aspects of the fashion industry that we simply don’t agree with. That’s why we didn’t want to board that train without questioning every aspect of it.Read more