Naturally breathable, wrinkle and odor resistant

Alex merino Shirt

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Better life apparel

We want to make your life more comfortable by using unconventional, high performance materials in our garments. And by making them look good. Our garments can be worn from morning to night without worry. Even multiple days in a row. You can navigate city traffic, office politics and the queue at the bar - in the same sharp outfit without the need to go home and get changed.

We couldn’t find it, so we created it.

We are two industrial designers from Antwerp with a fascination for materials and fabric technologies. We earned our wings in the outdoor industry where the design process is led by performance and functionality.

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It starts with the yarn.

We take a nerdy interest in garment finishes and fabric technology, and if we can’t find the fabric we have in mind we set out to develop it.

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Our prices explained.

We sell to you directly and only invest in what adds value to the product, so we can offer you the highest possible quality, for prices that are unrealistic for our big brand rivals.

Duty of care.

We take our responsibility towards the environment and our fellow humans very seriously. There are key aspects of the fashion industry that we simply don’t agree with. That’s why we didn’t want to board that train without questioning every aspect of it.

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