To the office in comfort and style.
Your luxury is merino wool.
Better life apparel
We want to make your life more comfortable by applying unconventional, high-performance materials in our garments. You can wear them from morning to night without worry, even multiple days in a row.
read our storyNo odour, no wrinkles, no worries. And 100% natural.
Unparalleled quality through experience, innovation, and the best wool selection.
Experience the extraordinary: our shirt fabric is so smooth and refined, it’s hard to believe it’s wool.
Crafted in Biella, Italy—the world’s wool capital—our fabric combines 150 years of expertise with innovative "compact spinning" technology for a flawless, pill-free finish. Using only the longest, finest fibers, our wool is expertly handled from sheep to shirt, guaranteeing unmatched quality and comfort.
Discover wool like never before.
Discover the shirt collectionMy favorite shirt!
"Without a doubt one of my absolute favorite shirts. The model, the fit, the material and the story, it all fits.
Warm or cold weather, The merino is super light and comfortable to wear. And it’s the perfect travel companion. No wrinkles, no odours, even after a day by train or car."
- Robbert
Read more about our shirtsExceptional pieces, proudly crafted in Europe.
We develop our fabrics with the best fabric mills and we partner with skilled artisans to achieve the highest standards.
You will immediately notice the craftsmanship of our Italian, Swiss and Portuguese partners when you have our garments in your hands.
Nature at its best!