Sustainable and ethical.
We only use certified wool to ensure our sheep are treated with kindness, our planet is protected, and the farmers who make it all possible are treated fairly.
ZQ certified merino wool
We use ZQ-certified wool from New Zealand to ensure our shirts are as ethical as they are comfortable.
This partnership guarantees a transparent, traceable supply chain that forbids mulesing, protects local ecosystems, and supports fair trade for farmers.
By choosing ZQ, we’re investing in a more sustainable future for wool—from the health of the soil to the welfare of the sheep.
Responsible Wool Standard (RWS)
Our T-shirts and sweaters are made with responsible wool.
The Responsible Wool Standard (RWS) is an independent, voluntary standard. On farms, the certification ensures that sheep and the farmers are treated with respect and provides best practices in managing and protecting the land. In addition, through the processing stages, certification ensures that wool from certified farms is correctly identified and tracked.
ZQ merino and RWS respect the Five freedoms of animal welfare.
Free from hunger and thirst
by providing clean water, adequate nutrition and grazing time.
Free to live naturally
by allowing the sheep
to roam freely in the open pastures of New Zealand and Australia and develop a normal pattern of behavior.
Free from discomfort
by providing access to shade and shelter, available at all times.
Free from distress
by providing a safe, nourishing environment and avoiding stress and pain. Therefore, mulesing - a painful skin removal from the sheep's rear, used to prevent flystrike disease – is NOT permitted on our farms.
Free from disease
by providing proper treatment and medicine. Our wool growers come from generations of sheep farming families and have developed a broad knowledge about sheep herding.
Less washing
Naturally antibacterial and odor-resistant, Merino stays fresh longer. When it does need a wash, it cleans effectively at low temperatures.
Durability
Wool products last roughly 50% longer than cotton garments because the fibers are inherently tougher and more highly valued by consumers.
Energy Savings
Producing 1kg of wool requires only 8MJ of energy, compared to 49MJ for cotton—an 84% reduction in energy use.
Water Conservation
Not only does wool require less washing, but its production uses 92% less water than cotton: 800 liters of water per kg of wool, compared to 10,000 liters for 1 kg of cotton.
Land Use
Sheep graze on marginal lands where crops cannot grow, making productive use of soil that would otherwise go unused.
Wool is 100% Biodegradable
As a natural protein, wool decomposes in the soil, releasing nutrients like nitrogen, sulfur, and magnesium back into the earth.
Wool is Recyclable
Wool has been recycled for centuries. Waste fibers can be spun into new yarn or repurposed as high-quality insulation for jackets.
Wool is Renewable
Sheep grow a fresh fleece every year, providing a completely natural and recurring harvest.
Less washing
Naturally antibacterial and odor-resistant, Merino stays fresh longer. When it does need a wash, it cleans effectively at low temperatures.
Durability
Wool products last roughly 50% longer than cotton garments because the fibers are inherently tougher and more highly valued by consumers.
Energy Savings
Producing 1kg of wool requires only 8MJ of energy, compared to 49MJ for cotton—an 84% reduction in energy use.
Water Conservation
Not only does wool require less washing, but its production uses 92% less water than cotton: 800 liters of water per kg of wool, compared to 10,000 liters for 1 kg of cotton.
Land Use
Sheep graze on marginal lands where crops cannot grow, making productive use of soil that would otherwise go unused.
Wool is 100% Biodegradable
As a natural protein, wool decomposes in the soil, releasing nutrients like nitrogen, sulfur, and magnesium back into the earth.
Wool is Recyclable
Wool has been recycled for centuries. Waste fibers can be spun into new yarn or repurposed as high-quality insulation for jackets.
Wool is Renewable
Sheep grow a fresh fleece every year, providing a completely natural and recurring harvest.
Wear more, wash less.
Did you know that 2/3 of the environmental impact of apparel occurs during consumer use?
Washing your clothes after each use is often more about habit than hygiene, and quite frankly, it's not always necessary. Our clothes just need to be aired out properly to be suitable for another wear. The antibacterial properties of merino wool contribute to this benefit.
By washing less, you will save water, energy, time, and money. And it improves the lifespan of your clothes. So, it is a win-win for you, your clothes, and the environment.
