Sustainability is at the heart of everything we do.

It always has been, and always will be

Duty of care.

We take our responsibility towards the environment and our fellow humans and animals seriously. That is why we carefully consider all our choices; from product development and material sourcing to our supply chain and delivery to our customers.
We always look for the most responsible solution.


It is a never-ending process in which we will continue to improve.

men wearing indigo linen shirt with long sleeves and chest pocket

Better and timeless

Our clothes are so comfortable that you would like to wear them
forever. We make them carefully so that they last for years.
Before we launch something new, we test it, improve it and test it
again

discover our collection

Crafted in Europe

We prefer to source local, European materials and work with European manufacturers. Most of our
suppliers are small to medium-sized family businesses where we really know the people. Because
ultimately, it is their dedication that makes the difference.

No microplastics

We make our collection with natural materials like merino wool, linen, or Tencel. Even tiny parts like our buttons are made from nuts instead of plastic. With this natural approach, no microplastics will end up in the sea. Tiny fibres loosened during washing will biodegrade when they end up in the ocean.

But avoiding synthetic fibres altogether is more complex than it may seem. In the case of our T-shirts, we find that a significantly longer lifespan justifies the addition of 20% nylon*. We continue to investigate how we can replace the nylon with another natural fibre, but so far, nylon seems to be the best option to make these extra durable T-shirts.

*We use a nylon filament, one long thread woven into the yarn. No loose fibers can be released during washing.

Carbon neutral deliveries

Getting your package from us to your doorstep costs energy. So we chose green shipping solutions with a carbon neutral delivery.

DPD group and DHL express precisely measure the carbon footprint per parcel,
reducing it in any way they can by driving cleaner vehicles, and offsetting the remaining
emissions by funding clean energy projects around the world. The result is 100%
carbon neutral parcel delivery across Europe.

Reduce, reuse, recycle.

We reduce and reuse packaging wherever possible. When the
packaging can no longer be reused, it is collected for recycling.

We reduce and reuse packaging wherever possible. When the
packaging can no longer be reused, it is collected for recycling.

We reduce and reuse packaging wherever possible. When the
packaging can no longer be reused, it is collected for recycling.

Discover the sustainable story of our materials

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